tag:blogger.com,1999:blog-16831881.post115317270156868549..comments2024-02-12T12:30:44.015+00:00Comments on PharmaGossip: Sleep Wars: Takeda start a $100 million DTC assaultinsiderhttp://www.blogger.com/profile/16046281532123990259noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-16831881.post-1153357282508634692006-07-20T02:01:00.000+01:002006-07-20T02:01:00.000+01:00fyi, here's the somewhat strange (but cool, I gues...fyi, here's the somewhat strange (but cool, I guess) online Rozerem ads --<BR/><BR/><A HREF="http://adverlicio.us/rozerem_they_miss_you_728x90" REL="nofollow">http://adverlicio.us/rozerem_they_miss_you_728x90</A><BR/><BR/>Lots more <A HREF="http://adverlicio.us/pharma" REL="nofollow">online pharma ads here</A>.<BR/><BR/>Enjoy!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-16831881.post-1153251473281999702006-07-18T20:37:00.000+01:002006-07-18T20:37:00.000+01:00The only "more truthful" dead spokesperson Insider...The only "more truthful" dead spokesperson Insider can think of is George Washington with a chopper in his hand.<BR/><BR/>Or am I getting the wrong Freudian connotation of the beaver in the ads.<BR/><BR/>Funny website, tho'!insiderhttps://www.blogger.com/profile/16046281532123990259noreply@blogger.comtag:blogger.com,1999:blog-16831881.post-1153229196552925282006-07-18T14:26:00.000+01:002006-07-18T14:26:00.000+01:00I was talking to a Takeda drug rep last week, and ...I was talking to a Takeda drug rep last week, and I asked her what she thought about DTC advertising. She told me that she didn't really approve of it, and that they waited for a year after Rozerem was approved before advertising it so the docs could become familiar with it. I tend to believe her -- she had no reason to lie since she wasn't actually selling anything when we were chatting. (She was a patient.)<BR/><BR/>To compete against Ambien and Lunesta, you pretty much have to advertise DTC. That said, Rozerem is a much more interesting drug than either of the other two (it's mechanism of action is completely different). I think it's probably going to either do spectacularly well, or bomb on some hithertofore unknown side effect in the next 3-4 years.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-16831881.post-1153205553747265272006-07-18T07:52:00.000+01:002006-07-18T07:52:00.000+01:00I can't even see the page from within my company's...I can't even see the page from within my company's firewall: "Your security settings do not allow Web sites to use ActiveX controls installed on your computer". I'll try from home later. Funny/weird.christianhauckhttps://www.blogger.com/profile/17450257378522270301noreply@blogger.com