Wednesday, February 15, 2012

Maybe It's Time for Drug Companies to Drop TV Ads - Forbes

If the pharmaceutical industry is really concerned about being better valued by the public, it might do well to drop TV ads completely. However well-intended they are, the negatives have always outweighed the benefits. If the members of the Pharmaceutical Research and Manufacturers Association agreed to halt TV ads, my guess is that the public’s response would be overwhelmingly positive. My sense is that they wouldn’t miss the commercials either.

By John LaMattina

Posted via email from Jack's posterous

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