Thursday, September 22, 2005

Hard Sell - Book Reviews



"Reidy’s book does provide some interesting insights into how drug companies train and use drug reps to advance their employers' business interests." : JAMA

"Hard Sell is an anomaly. On the one hand a comedic how-I-screwed-the-system-and-got-away-with-it yarn, on the other it is anything but laughable. Beneath Reidy's tales of scamming the Pfizer brass and his efforts in ditching work lies an exposé of drug industry greed and the conflicts of interest in the doctor/drug representative relationship." : Jake Whitney

http://www.populist.com/05.17.whitney.html

"Jaime Reidy regarded himself as the Ferris Bueller of pharmaceutical sales reps, adhering strictly to the “T to T work week”—that is Tuesday to Thursday, 10:00–2:00. For Jaime, his desire to excel at not working was a full-time job, sometimes requiring that he wake pre-dawn, drive to a pay phone, and check his voicemail while "on the job." Such dedication soon landed him a promotion to the Viagra division and lead to instant barroom celebrity." : Maxim

"Jamie Reidy was a Notre Dame graduate and U.S. Army officer before he "carried the bag" for Pfizer during the drug giant's Golden Age from 1995 to 1999. After tapping his English degree and transitioning to a literary career, Jamie now fears he will have fewer opportunities for naps in his Manhattan Beach, Calif., home than he did as a drug rep." : AHRP

"Most who read Mr. Reidy's book will see it as a reflection of his work habits, and thus, there is nothing more that needs to be said." : Daniel Watts, Pfizer spokesman.

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