David Anstice appeared flustered when asked about a Merck program to influence doctors. Internal documents showed that Merck sought, in some cases, to "neutralize" or "discredit" some doctors described as "problems."Anstice explained that "neutralize" meant attempts to persuade doctors to prescribe more Vioxx or convince them not to speak negatively about the drug.
But he conceded "neutralize is not the best term to use," and that "problem is not a good way to describe a physician, that's for sure."
http://www.nj.com/business/ledger/index.ssf?/base/business-0/1127365195107950.xml&coll=1&thispage=2
No comments:
Post a Comment