Thursday, September 29, 2005

Wake up! It's time to go to bed

Poor US consumers are getting knocked unconscious by DTC TV ads for sleep aids at the moment: AMBIEN (Sanofi-Aventis), LUNESTA (Sepracor), SONATA (King Pharmaceuticals), and ROZEREM (Takeda).

Insider is sure they are not needed......looking at the quality of American TV programming.


zzzzzzzzzzzzzzz!

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