Different Avenues

Pharma Sales World 2005 Convention ("The Premier Pharmaceutical Sales Force Effectiveness Event") is coming soon (6-8 December 2005, Sofitel Paris Bercy, Paris).

Will it be a revelation?

Lets look at who is speaking:

PFIZER: Richard Oellinger, Head of Service Unit, Business Development
GLAXOSMITHKLINE: Gavin Heaney, Director Commercial Centre of Excellence
BAYER HEALTHCARE: Christoph Geueke, Head of Sales Excellence for Europe & Japan
SCHERING PLOUGH: Francis Lemoine, Primary Care Sales Director
TAKEDA: Mark Morrison, Strategic Marketing Manager
ASSOCIATION OF BRITISH PHARMACEUTICALS: Andrew Curl, Deputy Director General
NHS ALLIANCE: Michael Sobanja, Chief ExecutiveDEPARTMENT OF HEALTH: James Smith, Chief Pharma Officer
NOVARTIS: Dirk Treiber, Global Head of Sales

And what big questions will be addressed:

How can you battle restricted access and availability to the customer base?
What do the doctors see as added value and how do you deliver it?
Identifying the new breed of customer and innovative strategies to approach them.
What do the next 5 to 10 years mean for you in terms of shifting regulations?
How do you determine your optimal sales force size and utilise staff down different avenues? (Insiders' accentuation.....code for layoffs!)
What mix of resource allocation is needed for your organisation?

Insider may attend. But will probably spend more time Christmas shopping on the Avenues, Boulevards and, of course, the Rue de Rivoli.

Different avenues, indeed.

http://www.pharmasalesworld.com