Tuesday, November 08, 2005

Counter Detailing


Watch out Big Pharma, medical student Leana Wen and the 60,000-member American Medical Students Association (AMSA) have launched a campaign to offset the influence of drug-industry representatives.

Students at 150 medical schools intend to fan out this year across the country, calling on 40,000 doctors, urging them to stop depending on salespeople bearing gifts. "Accepting gifts from drug companies influences prescribing habits in a way that is not in the best interest of patients," says Wen, president of AMSA. "If we can reach the current generation of students [with new ethical standards], we can change the culture of medicine as well."

http://www.time.com/time/insidebiz/article/0,9171,1126716-1,00.html

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