Poor Pfizer. Just days after they announced new advertising behind Viagra aimed at taking a more "educational, non-branded approach" to erectile dysfunction, Bayer HealthCare in Europe announced that it has signed model and Rolling Stone Mick Jaggers' former wife Jerry Hall as a spokesperson.
Ms Hall's role will be to “encourage men and women globally to 'Strike Up A Conversation' and openly discuss erectile dysfunction with each other and their healthcare professionals."
Ms Hall is scheduled to do a press conference on Dec. 4 at the 8th European Society of Sexual Medicine Congress in Copenhagen, Denmark.
Insider plans to be there. He wonders what music might start the proceedings?
(I can't get no) Satisfaction....
Other suggestions please!
Source: Brandweek
7 comments:
Anyone else see the irony of the big E.D. pushes and the complete lack of any commercials for vaccinations of children?
"Ask your pusher!" - Big Pharma 2005
Give the above post. How about:
"You cant always get what you want", again by the Stones.
How about "The Price of Love" by Roxy Music (another Jerry Hall link)....given the cost of the tablets!
"Start Me Up" - Rolling Stones
I was in the newsagents this morning and noticed a tabloid front page announcing a double page feature with Jerry Hall talking about 'erectile dysfunction'. It only took a quick glance to notice the feature was full of Big Pharma marketing clichés.
I recently sent a couple of tips to your hotmail.co.uk account, but I guess they weren't quite what you were looking for.
I just found out why I didn't receive a reply to the first email I sent. It bounced, and later this error message arrived:
Diagnostic-Code: X-SMTP-Server; delivery temporarily suspended: Connection timed out
BTW, I also sent a "thankyou" for the "Conference freebies" hat tip.
I sent a logo as an email attachment, but 4 days later I received a "delivery failed" notification. I don't know if you received the 2 emails I sent after that.
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