Tuesday, December 06, 2005

Acomplia - Thought leaders are ready for launch

Question: How many thought leaders does it take to change a light bulb?

Answer: One. They just hold onto the bulb and it unscrews as the world revloves around them!

In an amazing piece of indiscretion someone at Sanofi-Aventis has revealed how many "thought leaders" they have on their books ready for the Acomplia (rimonabant) launch, when it comes: 2,100!

That's a lot of thought leadership!
Pharmafocus

4 comments:

James McGovern said...

How can you tell a real thought leader from someone who is simply using the label?

http://duckdown.blogspot.com/

insider said...

Thanks for the thought James! :-)

Like your blog v much! have stolen one thing from it already.....but did give you a hat tip.

Re "thought leaders" in Big Pharma. These are often "experts" who are:
1 Industry friendly
2 Drug trial researchers
3 Media trained

In academia they are usually known by their peers as "drug tarts", flitting from one meeting to the next.

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