In the US, 93% of Big Pharma reps’ visits last less than two minutes.
Sales representatives only gain access to physicians 43% of the time.
Most of the time, calls are focused on dropping off samples and getting a signature or bringing in a free lunch.
At a loaded cost of more than $150,000 per sales rep, that's an awful lot for a delivery person!
Forbes: Reinventing Big Pharma
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