A.J. Viscomi, vice president, strategic planning, for Harte-Hanks, a worldwide, direct, database and digital marketing company with pharmaceutical industry clients has a plan.
A plan for Big Pharma. Ah ha!
It's in Brandweek, the ad industry bugle, so it must be good.
It's a nine-point-plan.........even better! Nine is, of course, the new ten.
It's called "How to Restore Big Pharmas' Image".......marvellous stuff!
Have a read. It's probably best read sitting down, alone, when you are having a few moments "quality time" if you catch my drift!
At this point Insider usually reaches for his "cynics hat" and posts some cutting words on Big Pharmas' Big Problem. But on this occasion he will resist the temptation as A.J. says it all near the end of the piece:
"Drug marketing is no longer only about running TV ads and sending sales reps to call on doctors. Gone are the days of, "I have more reps, so I will win." Doctors are genuinely open to hearing about new drugs, but pharma giants shouldn't ply them with gifts and trips to win trial. Be honest and fair in your research and let innovation win the day."
Good grief!
How did this by the editors of Brandweek?
Things must be bad out there in La La Land.
How to fool all of the people all of the time
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