Wednesday, January 04, 2006

UK drug reps - how to make your job easier!

In the UK, Big Pharma drug reps are, as of January 1st 2006, "controlled" (LOL) by a new "toughter" (heartier LOL) Code of Practice, administered by these people:

PMCPA

Insider noticed that in the last group of published breaches of the Code of Practice there was a case that interested him (no. 1714/5/05) : Anonymous Employee vs AstraZeneca !

Yes, an employee brought a case against their own employer, and won! In a nutshell, the anonymous employee (presumably a Seroquel rep) complained that the company were encouraging these reps to call on doctors more often than the code permits.

Result: Targets lowered. A case of anonymous "whistleblowing" making the reps job easier! Now there's an idea......

Naughty naughty (click on pdf. then scroll down to page 14)

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