In a sparky 75-minute monologue accompanied by a slide show, plaintiff lawyer "Hotshot" Mark Lanier called the story of the Vioxx franchise ''Desperate Executives," telling jurors Merck saw Vioxx as a potential sales dynamo that would help replace revenue lost when other drugs came off patent.
He broke up up the narrative by showing Vioxx television ads that made no mention of the drug's heart attack risks.
''On a life-or-death drug, the marketing should be as transparent as glass," Lanier said. ''But it was as murky as seawater."
boston.com
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