Wednesday, May 17, 2006

Pfizer - a Viagra a day


Pharma Marketing Blog.

2 comments:

Anonymous said...

Another piece of evidence I have that there may be more off-label promotion of ED drugs comes from the book "Selling Sickness." The author points out that a prominent urologist -- a paid consultant to Pfizer -- said he was a "strong believer" in taking Viagra on a daily basis to "prevent impotence."

Professor Irwin Goldstein of Boston University, Massachusetts, said at a recent continuing medical education event (sponsored chiefly by the drug's manufacturer, Pfizer) that he was a "strong believer" in taking sildenafil on a daily basis to "prevent impotence."

Before a large audience of primary care doctors and others attending a sexual function update at New York University in December, Professor Goldstein said he had "hundreds of men" using Viagra for prevention: "If you would like to be sexually active in five years' time, take a quarter of a pill a night---we have data to show that will facilitate and prolong nocturnal erections."

His comments were made during a panel session, in response to a question from one of the event's directors, Dr Natan Bar-Chama, a urologist from the Mount Sinai School of Medicine, New York, who also told the meeting "I'm a strong advocate of proactive prevention as well."

Anonymous said...

Pfizer promotes off label use of Viagra.

Is there anyone who doubts this is an industry goal of every drug made? Off lable use is encouraged and expected industry wide.