PR blogging - Confessions of a "Strumpette"

Take a look at the following bio:

"My name is Amanda Chapel.

I have 15 plus years experience in marketing communications. I am a former vice president in the Consumer Marketing Group at Weber Shandwick, one of the world’s largest PR firms. Prior to Shandwick, I spent about 10 years bouncing around various top agencies. This includes senior posts at Cone Communications in Boston and Porter Novelli in Chicago.

I cut my teeth at Saatchi & Saatchi Advertising in London.

Truth is, I have a killer portfolio. I’ve been involved in award winning campaigns in key consumer sectors: food and beverage, health and beauty, retail and fashion. I’ve worked with and advised many blue chip organizations including Kellogg Co., Procter & Gamble, Motorola, American Express, Frito-Lay, Porsche, Kodak, Anheuser-Busch, Mexico Tourism, to name drop a few. But... food and beverage is really what I’m best at. Love food. Giada De Laurentiis is a personal friend (and my hero). I am passionate about all things Italy.

Bottom line professionally speaking, I am 5’ 4” tall, athletic, Pantene shoulder-length black hair, perfect perky boobs. I present well and am most accomodating. I’ve slept with clients. I sleep with my boss. I am the consummate PR strumpette. When I was 7 my mother told me I'd "never get anywhere with that mouth." I've apparently dedicated my life in proving her wrong.

I have a BA degree in Economics with a minor in Italian Literature from Columbia. I graduated cum laude. I went on to get a law degree from Yale but flunked out after two semesters. They were just way too snooty and serious. To be fair, I think I was just bored.

As far as memberships, I was a member of PRSA but got too cynical and quit. I presently put in a lot of hours doing volunteer work for the local pet rescue group PAWS. At least they're honest and one can occasionally see a meaningful outcome in your efforts.

I am divorced (Chapel is a nice name; it's all I got from my ex and I am keeping it). I am living in Chicago. Having way too much fun. Might just be the poster girl for ADD. "

Looks pretty good, doesn't it? Almost too good to be true.

Well, like so many things to do with PR, that's probably because it is fake.

Howard Kurtz at the Washington Post reveals an anonymous team of PR industry bloggers who are posting under the identity of "Strumpette," a slutty expert in marketing communications with "perfect perky boobs" who sprinkles high-toned dissections of the flaws and foibles of the PR business with personal insults and the occasional expletive.

Strumpette's posts are quite pugnacious, under such headlines as 'PR Mega-Firm's CEO Caught in Big Lie', 'Exposing the Communist Blogifesto' and 'Word-of-Mouth Marketing: Viagra for the PR Business.'"

Some PR people think she is "vicious," while another damns the blog with faint praise, saying it is "marginally funny, and acts like a stripper in a nursing home."

Insider's view: he has, indeed, met quite a few PR strumpets in his time.

But this is his first "Strumpette"!

Who "Strumpette" is? Well, Insider doesn't really care.

Content is king!

Let's see how revealing she is of the industry she works in. That will be the true measure of the blog.

One to watch.

Hat tip: PR Watch