Pfizer, according to 1 to 1 media have built up a 50,000-member community of "Advocates" and "Super Advocates" to "engage influencers and generate customer dialog".
Members take part in interactive online insight/discovery sessions and they receive early product announcements, newsletters, and coupons tailored to their preferences.
Who are these Advocates?
Pfizer found that consumers in the Advocate community purchase 20 percent more products and recommend Pfizer three times more than general consumers.
Calling any disaffected Advocates........ get in touch with Insider at pharmagossip@hotmail.co.uk and lets have a dialog too!
1 comment:
I thing it's a good practice to have an advocative advice, to talk online, ask any questions.
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