http://adverlicio.us/pharma is where you can see all the on-line drug ads Big Pharma currently pump out.
Looks like they are gonna get busier.
"US pharmaceutical giants - in common with other industries - are shifting their advertising focus to online marketing, more closely targeted at specific consumers. "
According to research firm eMarketer the pharma sector will up online adspend by around 25% this year to $780 million (€608m; £414m) and by 2008, it predicts, this figure will rise to $1.3 billion.
More than 31 million US patients now turn to the web for health information. Comments eMarketer senior analyst Lisa Phillips: "Marketers are focusing more on providing information and a place for communities to gather on websites geared to specific conditions and questions about treatment."
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