Thursday, August 10, 2006

Part of Big Pharma's Big Problem explained on film

"Big Bucks, Big Pharma" - the movie

A special extra to the film "Big Bucks, Big Pharma," this compilation shows how drug companies thwart attempts to rein in skyrocketing prescription drug costs through false claims that regulation will hinder the research and development of essential new drugs.

These PR campaigns by the pharmaceutical industry aim to frighten the public, and divert us from realizing that high drug prices are more about feeding multi-billion dollar industry profits, and supporting massive advertising and lobbying efforts, than they are about securing the invention of effective new drugs.

Producer/Editor: Ronit Ridberg
Check out: http://www.bigbucksbigpharma.org

4 comments:

Anonymous said...

Eli Lilly is another big drug company that puts profits over patients.
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Cutting Edge Information said...

Hahahaha!

So a company produces a video protesting how Pharma markets its products and then charges $250 for the 45-minute video? Something about the pot calling the kettle black?

Anonymous said...

Troll!

Anonymous said...

Adam,
The $250 price is for college/university libraries and academic departments and this fee includes public performance rights and a licensing fee -- this is consistent with other material created for the institutional market.

There is a much lower price available for interested individuals, information is available on the (non-profit) organization's website.