Discount chain Kmart is pushing its $5-per-month generic drug plan it has offered since May as it faces a new, less expensive offer from market leader Wal-Mart.
Wal-Mart's plan, which began in the Tampa Bay, Florida area on Friday, covers 291 drugs at $4 per prescription.
It was quickly matched by Target, the No. 2 U.S. discount retail chain.
But Kmart stood by its existing plan, which offers a 90-day supply of selected generic drugs for $15.
Kmart said its plan covers more than 185 medications and is expanding.
More.
Hat tip: The excellent Internet Drug News
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