Thursday, September 07, 2006

Johnson & Johnson - Cypher: here comes the spin

Poor Johnson & Johnson. It hasn't been a great World Congress of Cardiology meeting for them, to say the least.

The eminent cardiologist Salim Yusuf of McMaster University in Canada described the take-up of drug eluting stents as an 'epidemic of madness' to journalists.

A nice turn of phrase.

Cypher is J&J's stent.

Here's how they've tried to get "back on message".

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