Poor Johnson & Johnson. It hasn't been a great World Congress of Cardiology meeting for them, to say the least.
The eminent cardiologist Salim Yusuf of McMaster University in Canada described the take-up of drug eluting stents as an 'epidemic of madness' to journalists.
A nice turn of phrase.
Cypher is J&J's stent.
Here's how they've tried to get "back on message".
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