Wal-Mart Stores Inc. is expanding a programme offering $4 prescriptions for some generic drugs to 14 more states, just two weeks after rolling out the low-cost programme in Florida.
Analysts said the main benefit for Wal-Mart is in drawing more shoppers into its stores who may come for prescriptions and then stay to buy in other departments.
"It must be working for them. They must be seeing a benefit if they're expanding this rapidly," said Richard D. Hastings, senior retail analyst with Bernard Sands LLC.
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