Tuesday, November 21, 2006

Target vs Wal-Mart - four buck generic wars

Target has expanded its $4 generic drug program to all of its U.S. pharmacies on Monday, moving beyond states where it was matching a plan offered by rival Wal-Mart.

Target said all of its 1,287 pharmacies across the United States would now offer some generic drugs for $4. It was not immediately clear which generic drugs were on Target's list. Previously, the discount retailer had matched the list of drugs being sold for $4 at Wal-Mart.

Wal-Mart, the world's largest retailer, started selling certain generic drugs for $4 per prescription in Florida in September.

Since then, Wal-Mart has brought the $4 drugs to 37 more states and said it plans to extend the plan to additional states as fast as it can.

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