Wednesday, January 31, 2007

King - Altace: Super Bowl Ad leaks contd.

Following on from KFed


King Pharmaceuticals Inc. is as serious as a heart attack about its first Super Bowl commercial; a "lighthearted pitch" about prevention that touts an American Heart Association Web site without mentioning its own heart drug, Altace.


”Is your heart at risk of an attack?” the narrator says in directing viewers to the Web site http://www.beatyourrisk.com for a six-question quiz on the chances of a heart attack or stroke.



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