Take care with the video!
Pfizer is planning a spray version of its blockbuster Viagra treatment in an attempt to retain its dominance of the lucrative impotence drugs market.
The spray, which would be administered orally, is being developed under agreement with Novodel, the American drug delivery firm, according to sources.
In a related development, separate sources at Pfizer have told The Business that an over-the-counter version of Viagra is being discussed. This has been prompted by moves by rival pharmaceutical giants and generics firms to bring competing products to the market.
It is likely that the spray will be seen as the obvious vehicle for Pfizer to enter the over-the-counter market.
Insider's view: probably combined with a breath freshener!
Above is a suggestion as to who might endorse the product!
More at The Business
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