A major U.S. AIDS treatment group plans to file a lawsuit on Monday that accuses drug giant Pfizer of illegally promoting recreational use of its blockbuster impotence pill Viagra.
The AIDS Healthcare Foundation (AHF) told Reuters it wants Pfizer to be barred from marketing Viagra as a lifestyle or sexual enhancement drug. The nonprofit organization said Pfizer's actions had led to risky behavior by men and an increase in HIV and other sexually transmitted diseases.
"Pfizer has created and contributed to the perception of Viagra as a safe, sexy, lifestyle, recreational drug, to be frequently used regardless of the degree, or even existence of" erectile dysfunction, the group said in draft legal documents.
Men in the ads also look much younger than Pfizer's earlier Viagra pitchman, former Kansas Sen. Bob Dole (pic), who is now 83.
"Bob Dole has been replaced by the hunky 40-something guy who looks like he can really have a good time," AHF President Michael Weinstein said in an interview. "The message they are sending out is that any and every male should take it," he added.
In 2004, the FDA objected to a television commercial suggesting Viagra could return a man to the "wild thing" of his younger days. The FDA said the ad, showing a man sprouting devilish horns, made an unproven claim that men could regain a youthful level of sexual desire. Pfizer halted that campaign.
2 comments:
Poor Bob even with Viagra the only thing he can do is THE 69 as indicated on the button behind him. Even then only he is doing well between two of them (if he can find the other participant for one is sure that Mrs. would not have anything to do with it. Can you imagine such a thing? On the other hand please DO NOT.. Wait Pfizer looks after that too as part of his fee) if he can keep awake during the ordeal.
What Pfizer should do promote Viagra for indication like; give it to the politician. They would sell additional truck loads of it but it would be promoting it out of label and with current rash of false claim suites and fines paid poor Pfizer does not need that on top of all those probs.On the other hand we the public have no idea what those pretty drug reps are saying to their docs about Viagra's indications. Can you imagine one of those cheer leaders telling her customer/doctor about the way Viagra works? This you CAN.
Look at Peter Rost blog in the Cheerleaders/drug reps post-comments and you will see how these pretty reps "detail' viagra to thier docs. Funy stuff and most likely true.
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