What have AZ been spending the Crestor marketing budget on at the ACC in New Orleans you ask?
The WSJ Health Blog has the answer:
The E ticket had to be AstraZeneca’s “Athero Pod.” Step inside the yellow and purple capsule for a five-minute simulated journey through an artery, complete with herky-jerky amusement-park-ride motion.
The intrepid Health Blog ventured on this vascular voyage after signing a motion-sickness waiver.
No need for the barf bag, it turned out.
More then 1,000 ACC attendees took the ride to see arterial plaque up close.
Now we understand why Crestor is so expensive!
Shame they didn't call it the METEOR ride - but that would have been insignificant, of course!
Pass me a barf bag please!
The WSJ Health Blog has the answer:
The E ticket had to be AstraZeneca’s “Athero Pod.” Step inside the yellow and purple capsule for a five-minute simulated journey through an artery, complete with herky-jerky amusement-park-ride motion.
The intrepid Health Blog ventured on this vascular voyage after signing a motion-sickness waiver.
No need for the barf bag, it turned out.
More then 1,000 ACC attendees took the ride to see arterial plaque up close.
Now we understand why Crestor is so expensive!
Shame they didn't call it the METEOR ride - but that would have been insignificant, of course!
Pass me a barf bag please!
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