Monday, March 05, 2007

Drug reps - what value is "bag" time these days?


I have seen the Lilly salespeople at work and I can see why the sales force is becoming less effective. Sure let's send someone right out of college to a talk to a physician who has spent over 10 years of her/his life learning medicine. Let's keep them waiting in the lobby for 30 minutes so that they can drop off the samples and tissue boxes. The fact is that doctors just don't have the time anymore to meet with pharma reps. "Just give me the samples" is the rule now rather than the exception.

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