Hell's Grannies - AARP ads urge drug price negotiation

Watch out Big Pharma!

The US's most powerful network of seniors today will join the nation's most powerful network of drugmakers in combat over rising drug prices.

The nearly 38-million-member AARP is launching newspaper and radio advertisements in 10 states urging the Senate to pass legislation that would give the federal government the power to negotiate for lower prices in Medicare's prescription-drug program.

Ads will run in the Washington, D.C., area and in states from New Hampshire to Alaska, strategically chosen in an effort to influence senators whose votes could make the difference.

They will clash on the airwaves with the drug industry's ads opposing the legislation, which have run on television since before the House approved similar legislation in January.