Let's get this absolutely clear.
His Satanic Majesty is not in league with global consumer brand marketer and Big Pharma member Procter & Gamble, a US court has ruled. P&G won a $19m (£9.7m) lawsuit against four distributors of rival Amway over rumours tying it to Satanism.
The court concluded a 12-year lawsuit in P&G's favour, after it ruled that the four had spread a false accusation that P&G subsidised Satanic cults. The case is one of several unfair competition suits P&G has brought refuting the Satanism slurs.
According to P&G, the four distributors had passed on to customers the notion that its logo - featuring a bearded man looking over a field of 13 stars - was a symbol of Satan.
"This is about protecting our reputation," said Jim Johnson, P&G's chief legal officer.
Call Dr Aubrey Blumsohn!