Healthcare Blogging Summit - Viva Las Vegas!

Healthcare Blogging Summit is the premier professional networking and education platform, devoted to examining the impact of blogs and social media on consumer health and healthcare industry. We bring together the leading individual and institutional practitioners of open media, including many “firsts”, such as first hospital CEO blogger, first federal health official blogger and first health law blawger.

Whether you represent a hospital, a health plan, a physician group, a pharmaceutical or medical device company, do not miss the fundamental transformation in health media in Las Vegas on April 30!

Sessions and speakers include (current as of 04/10/07):

9:00 – 9:50 Keynote: Public Health Outlook for 21st Century
Blogging and New Media in Health Promotion and Protection

Jay Bernhardt, PhD, MPH: Director, National Center for Health Marketing, CDC

10:00 – 10:50 Panel: Open Healthcare – Learning to Live in the Brave New World
Openness, Controversy and Crisis Management in Blogs and Social Media

Dmitriy Kruglyak (Moderator): CEO, Trusted.MD Network

Matthew Holt: Author & Consultant, The Health Care Blog

Nicholas Jacobs, FACHE: CEO, Windber Medical Center & Research Institute

Robert L. Coffield, JD: Member, Flaherty, Sensabaugh & Bonasso, PLLC

Elisa Cooper: Whistleblower, formerly with Kaiser Permanente

11:00 – 11:50 Panel: Navigating the Blogosphere - Find and Be Found
Search, Distribution and Reputation Management & Measurement

Fard Johnmar (Moderator): Founder, Envision Solutions LLC

Tom Eng: Chairman & CTO, Healia

Constantin Basturea: Director, New Media Strategies, Converseon

John Mack, MA, MS, MPhil: President, VirSci Corporation; Publisher, Pharma Marketing Network

12:00 – 1:20 Lunch

1:30 – 2:20 Workshop: Creating a Presence – Plan and Develop Your Blog
Strategy and Tactics on Establishing Your Social Media Presence

Toby Bloomberg (Moderator): President, Bloomberg Marketing;

Dale Hunscher: Author, Business Blogging 4 Healthcare Professionals

Philippa Kennealy, MD: President & Coach, Entrepreneurial MD

Mike Smith: President, Michael Smith Business Development

Enoch Choi, MD: Urgent Care Physician, Palo Alto Medical Foundation; Online Content & Community Expert, Consultant to Google Health and MedHelp

2:30 – 3:20 Panel: Using New Media in Health & Medical Education Practical Lessons from the High-Profile Case Studies and Leading Practitioners

Carol Kirshner (Moderator): VP, Promedica Research Center

Gary Levin, MD: Physician Educator & Coordinator of Inland Empire RHIO

Margaret Moore: CEO, Wellcoaches

Graham McReynolds, VP, Marketing, National Multiple Sclerosis Society

3:30 – 4:20 Panel: Using New Media to Market (or Motivate?) Behavior Change
Practical Lessons from the High-Profile Case Studies and Leading Practitioners

Nedra Weinreich (Moderator): President, Weinreich Communications

Fabio Gratton: Chief Innovation Officer, Ignite Health

Debbie Donovan: Director, Corporate Communications, Conceptus

Adam Pellegrini, Strategic Director Online, American Cancer Society

Ralph De Simone, Internet Marketing Specialist, Leukemia & Lymphoma Society

To Receive Updates: Register for an account and opt in for regular newsletters.

To Sponsor the Event: Contact Dmitriy Kruglyak, using the feedback form or call direct at 650-329-0397

To Purchase Tickets: On Transmarx registration site, choose "Blogging Summit" option and sign up on Trusted.MD