Monday, April 16, 2007

Lilly - Reconcile: pets on Prozac


This is not a belated April Fools' Day story in BusinessWeek :

Eli Lilly and Co., which built its reputation on insulin and antidepressant Prozac, launched its first prescription medicine for pets on Friday.

The company will market Reconcile, a beef-flavored chewable fluoxetine tablet that helps treat dogs for separation anxiety, in the United States.

1 comment:

Anonymous said...

What about a molecule for treating "restless tail syndrome in dogs" ? Surely a blockbuster (or blogbuster?)