Pfizer - Genotropin: who knew?

Jim at BrandweekNRX helps:

First, there's Schering-Plough CEO Fred Hassan, the former chief of Pharmacia, who asked his lieutenants to "follow up" when Pharmacia was first approached by an anti-aging quack to get into the off-label human growth hormone business. Pharmacia ended up signing a contract with that guy and he bought plenty of HGH.

Then there's Jeff Kindler, the CEO of Pfizer, who as counsel to Pfizer was warned by Rost that Pharmacia was engaged in off-label marketing prior to PFE's acquisition of the company. Pfizer bought the company anyway!

And there's Marie Caroline Sainpy, Pfizer's SVP US Pharmaceuticals marketing and worldwide commercial development, who fired Rost after he started complaining about Genotropin's marketing.

Don't forget Margriet Gabriel-Regis, an svp at Schering-Plough in the specialty care customer group--while at Pharmacia she wrote a memo telling Pharmacia staff that off-label marketing was wrong but that Pharmacia was going to conduct "a series of clinical studies" to "explore clinical endpoints in the elderly" anyway!

What about Steve Mahinka, the Morgan Lewis & Bockius lawyer who wrote a hilarious memo in February 2000 advising Pharmacia it was OK to get into the anti-aging business even though it was off-label? Why so hilarious? Because it neglected to mention the criminal statute that controls HGH marketing.

D'oh!

Lastly, there's Rick Collier, the former general counsel at Pharmacia, who's now general counsel at Elan Pharma, who bought that advice from Mahinka.

Jim's back story is also well worth a read over a cup of java.