What’s the solution to the U.S. drug industry’s huge public relations problem? Some of it (health insurance, for example) is beyond the industry’s capabilities to solve. But manufacturers have brought some of the negative public opinion upon themselves.
Lower cost drugs would be one step toward making amends.
While you and your colleagues continue to work on raising the industry’s Sigma level, why don’t your colleagues in the public relations department show how manufacturing is working to lower drug costs and retain more local employment?
It’s time to throw out the sample bag and depose the pharmaceutical sales rep as the face of the industry. Manufacturing and R&D deserve that role, and the public needs to realize the importance, and difficulty, of the work you're doing.
Excellent job Agnes.
Insider agrees 100%.
The Pharma Blogosphere might well become a potent "change agent".
Regarding the lack of comments on pharma blogs, remember:
First they ignore you
They laugh at you and hate you
Then they fight you
Then you win
The Pharma Blogosphere is a trademark of Virsci Corp.
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