Christiane Truelove, editor of MedAdNews has a great drug rep sales tale:
Truly tacky is the tale that I heard once of an initiative by a sales representative from a top 10 pharmaceutical company - I am leaving out the company name and the name of the drug to protect the innocent in this admittedly anecdotal tale. If the tale is true (it was passed on to me from someone at the University of Pennsylvania Center for Bioethics), then this beats pink cupcakes all out.
It seems that the rep went into the doctor's office with a tarp, a beach backdrop, and a sunlamp. She spread sand on the tarp, stripped down to a bikini, and sunbathed.
The sign on the backdrop read, "[Our SSRI] is like a day at the beach." Allegedly this was a hit with the doctor, and the rep's idea, published in the department newsletter, got her a nice cash bonus that month.
Truly tacky is the tale that I heard once of an initiative by a sales representative from a top 10 pharmaceutical company - I am leaving out the company name and the name of the drug to protect the innocent in this admittedly anecdotal tale. If the tale is true (it was passed on to me from someone at the University of Pennsylvania Center for Bioethics), then this beats pink cupcakes all out.
It seems that the rep went into the doctor's office with a tarp, a beach backdrop, and a sunlamp. She spread sand on the tarp, stripped down to a bikini, and sunbathed.
The sign on the backdrop read, "[Our SSRI] is like a day at the beach." Allegedly this was a hit with the doctor, and the rep's idea, published in the department newsletter, got her a nice cash bonus that month.
3 comments:
Does Mrs. Friday know what you're doing at work? Or are you in the den right now?
Congress will have a hard time passing a law barring babes in bikinis from Doctor's offices.
If I had to bet my life on wheather or not this was a true story, I would bet it was. This knowing the big pharma inside and out and the way they brain wash, oops train their reps. Some reps are so brainwashed into big pharma thinking that they would do anything and we mean anything to please their bosses and make the sales goals.
True story: I had a "pleasure" to work alongside Nicole Kidman look alike, except this one was much prettier and many times more sexier. She used all her charms and sexiness to "make" a sale. Dressed like she was walking the streets but in designers stuff, and admitted many times she deliberately manipulated male doctors by using her looks and charms and provacative dress, like no bra or panties. The doctors were so taken by her "act" that whenever we had an exhibit at maed. meetings they would literaly line up to see her and say Hi to her. The company loved her and she became a superstar overnight so to speak.
Now has something like this case or more hapened behind cosed doors of doctors' offices? She never told. In two years time she got promoted to the level that normally would take a "regular" rep 10-15 years.
Sex sells!
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