A b-roll video - an unassembled video news release - has been distributed to Canadian newsrooms warning consumers that "disease causing germs can be found lurking" just about everywhere in the home.
The video, which was distributed by the PR firm Hill & Knowlton on behalf of The Hygiene Council, includes a "suggested" script for journalists. One part of the suggested narration is that "Lysol is the No.1 pediatrician recommended brand and can help you maintain a clean, healthy environment for the whole family".
To help sell the message, the video includes interview clips of two doctors who are members of The Hygiene Council, Professor John Oxford (pic), from St. Bartholomew's and Royal London Hospital, and Dr Donald Low, the Microbiologist-in-Chief at the Toronto Medical Laboratories, Mount Sinai Hospital.
Who makes Lysol?
Reckitt Benckiser, a company which produces chemical products for domestic consumers.
Who funds The Hygiene Council?
On its website - but not in the b-roll alert sent to newsrooms - the council states that it is funded by "an educational grant from Reckitt Benckiser".
Source
The video, which was distributed by the PR firm Hill & Knowlton on behalf of The Hygiene Council, includes a "suggested" script for journalists. One part of the suggested narration is that "Lysol is the No.1 pediatrician recommended brand and can help you maintain a clean, healthy environment for the whole family".
To help sell the message, the video includes interview clips of two doctors who are members of The Hygiene Council, Professor John Oxford (pic), from St. Bartholomew's and Royal London Hospital, and Dr Donald Low, the Microbiologist-in-Chief at the Toronto Medical Laboratories, Mount Sinai Hospital.
Who makes Lysol?
Reckitt Benckiser, a company which produces chemical products for domestic consumers.
Who funds The Hygiene Council?
On its website - but not in the b-roll alert sent to newsrooms - the council states that it is funded by "an educational grant from Reckitt Benckiser".
Source
1 comment:
Well, you can just tell Reckitt Benckiser that Lysol Stinks even with its "Lemony Fresh Smell"
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