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Pfizer is singing a new tune when it comes to reviving sales of its impotence pill Viagra.
Pfizer will begin airing new TV ads today that feature a band of men in their 40s and 50s singing ``Viva Viagra'' to the tune of Elvis Presley's ``Viva Las Vegas.'' The first ad, an attempt to make men less embarrassed about the disorder, will run during the NBC Nightly News, the company said.
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