Douglas Melnick, MD MPH, a former pharma insider, tells Adriane Fugh-Berman MD how companies get around the bans on off-label promotion.
Medical science liaisons (MSL's) are company doctors and pharmacists that can legally answer questions about off-label use, so drug reps may coax questions about off-label uses from doctors, and then refer those questions to MSLs.
Dr. Melnick, a preventive medicine physician, is a consultant to PharmedOUT.org , a publicly funded project to educate physicians about inappropriate pharmaceutical promotion.
Dr. Fugh-Berman is the principal investigator of PharmedOUT.org. The video is available at their website: http://pharmedout.org
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