Thursday, December 27, 2007

No Free Lunch for Dr James Orlowski


James P. Orlowski may not be the only doctor in the Tampa Bay area who has given pharmaceutical sales reps the boot.

But he's the only one listed in the online directory of No Free Lunch (http://www.nofreelunch.org/), an organization opposed to accepting freebies from the pharmaceutical industry.

That means Orlowski, chief of pediatrics at Tampa's University Community Hospital, rejects all drug company goodies, from free pens to expensive dinners. By doing so, he's rebuffing a well-oiled marketing machine that spends about $7.2-billion a year wooing doctors and another $18-billion on sample drugs.

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