Blogs are a regular source for journalists. Over three quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue.
Nearly 70% of all reporters check a blog list on a regular basis. Over one in five (20.9%) reporters said they spend over an hour per day reading blogs. And a total of nearly three in five (57.1%) reporters said they read blogs at least two to three times a week.
Journalists are increasingly active participants in the blogosphere. One in four reporters (27.7%) have their own blogs and nearly one in five (16.3%) have their own social networking page.
About half of reporters (47.5%) say they are “lurkers” – reading blogs but rarely commenting.
The majority of journalists thought blogs were having a significant impact on news reporting in all areas tested EXCEPT in the area of news quality. The biggest impact has been in speed and availability of news. Over half said that blogs were having a significant impact on the “tone” (61.8%) and “editorial direction” (51.1%) of news reporting.
“The blogosphere’s tail is not wagging the media body – at least not yet,”
Source
Click here for a summary of the survey findings.
Insider's view: PharmaGossip's web stats are showing a significant increase in mainstream media hits! Welcome, one and all!
UPDATE
Ed at Pharmalot writes:
Interesting survey, Jack. I'm quite aware that mainstream media reads my site. Unfortunately, too many view us as crib sheets and fail to provide proper credit when they see an original story on our site first. Yet, we provide proper credit - and generally, links - for their stories.
So for any mainstream journalists who bother to read this comment - it's time to give blogs the proper credit when they break a story. As an example, 'the story was first reported by such and such.' Nowadays, many use the excuse that they were able to 'match' the info, but that's hokum.
Professional standards and decorum should be respected, even in this new media world of ours.
Thanks for letting me sound off,
Ed at Pharmalot
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