J&J heir's movie breaks the taboo

.Like a lot of Americans, Jamie Johnson worries about the growing income gap. Unlike a lot of people, however, Johnson is perched on the comfortable side of that gap. His family founded the Johnson & Johnson Co., and he grew up amid money and privilege.

In that world, there was an inviolable rule: Don't talk about money.

But Johnson is talking about it. He uses his background to make documentaries about the rich. The latest — called The One Percent — airs on Cinemax this month.

"I remember bringing it up with my family and I remember my father saying, 'Jamie, why are you talking to me about this? If anyone asks you about it, you tell them it's not true, tell them you're not related to the family that started Johnson & Johnson,'" Johnson says.

Wealthy people across the board are reluctant to talk about money, Johnson says. "Particularly in these old money, WASP-y families, it's even more of a taboo subject," he says.

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