FLORHAM PARK, N.J., April 24 /PRNewswire-USNewsire/ -- Showing solid,and surprising, support among pharmaceutical industry marketers, Democratic candidate for president Sen. Barack Obama emerged as the candidate-to-beat following a mock election held during last week's annual DTC National Conference in Washington, D.C.
With concern about regulatory issues and a tense political climate for DTC in Washington, this year's DTC National attracted record attendance. The event, held April 16-18, drew almost 700 attendees this year, and it isthe largest annual gathering of marketers, agency executives and media leaders involved with DTC advertising.
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