MD's - unbrand yourselves

The Evolution of a Pharm-Free Office: The Story of Madras Medical Group

National Physicians Alliance
Issue Brief: The Sale of Physician Prescribing Data Raises Health Care Costs
Sunshine Act Fact Sheet
Sunshine Act Talking Points
New York Disclosure Act Fact Sheet
New York Disclosure Act Talking Points
Washington Coalition for Prescribing Integrity
Data Mining Fact Sheet
Myths About Data Mining
Data Mining Key Messages

There is a growing need for physicians to limit their marketing relationships with pharmaceutical companies.

According to the New England Journal of Medicine, 86% of physicians accept gifts or payments from industry.

Numerous studies have demonstrated that such gifts and payments directly influence medical decision-making.

It has become difficult for physicians to find and distinguish legitimate, evidence-based sources of medical information from biased, industry-influenced sources.

The very distinction between marketing and education has been blurred.

We must reclaim medical practice and training environments from undue marketing pressures. The National Physicians Alliance encourages all doctors to join our Unbranded Doctor Campaign -- a national network of physicians committed to reducing the influence of pharmaceutical marketing on our profession.

http://www.unbrandeddoctor.org/