Thursday, June 19, 2008

BIO2008 - the "big swag show"

BIO2008

“You are in a major swag show,” said Carol Lavrich, a business-development specialist with the Henry M. Jackson Foundation for the Advancement of Military Medicine in Rockville, Md.

“Big Pharma is notorious for the big swag,” said Phillip Christmas, an account executive with the Geo Group, a Wisconsin firm that provides translations to global biotech firms. “They do it for doctors and hospitals.

Now they're doing it for the industry.”

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