The pink leaflets are ready, the posters are poised to go up and the advertising slots have been booked both on kids and primetime TV and radio.
Tomorrow marks the start of a new academic year. It is also the launch date of a campaign which heralds the introduction of the biggest mass vaccination programme for more than a decade.
By the end of September, there will hardly be a Year Eight girl (aged 12-13) in the UK who doesn't know that, barring an opt-out, she is shortly to receive three injections of the drug Cervarix, which will offer her 70 per cent protection against cervical cancer.
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