Looking beyond the spin of Big Pharma PR. But encouraging gossip. Come in and confide, you know you want to! “I’ll publish right or wrong. Fools are my theme, let satire be my song.”
Email: jackfriday2011(at)hotmail.co.uk
Great post! Pfizer does save a lot of money this way. Also recently, the Washington Post reported that "Drug Ads: Big Waste Of Money?" With about $5 Billion spent in advertising and little returns, what better way cut down on advertising expenses incurred as fee of hiring celebs, if non-celebs can be as effective. :-)
1 comment:
Great post! Pfizer does save a lot of money this way. Also recently, the Washington Post reported that "Drug Ads: Big Waste Of Money?" With about $5 Billion spent in advertising and little returns, what better way cut down on advertising expenses incurred as fee of hiring celebs, if non-celebs can be as effective. :-)
Fred
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