Here are the details of Lilly's recent, ahem, little problem with 33 DAs.
It gives us lots of information, including a "shopping list" of things that are a no -no:
The consent judgment, also filed today in Suffolk Superior Court, contains comprehensive injunctive terms that will prohibit Eli Lilly from unfair and deceptive promotion of Zyprexa. The terms, which will remain in effect for six years, also prohibit the following:
- misuse of grants and Continuing Medical Education (CME) to market Zyprexa;
- inappropriate and conflict-creating payments to consultants and speakers to discuss off-label uses;
- samples of Zyprexa for off-label use;
- and false and misleading use of scientific data.
So, every Lilly drug rep now knows what they could blow the whistle on ( and earn megabucks - like Bruce Boise ) !
4 comments:
Lilly's top blockbuster Zyprexa is implicated in 'causing' diabetes and Lilly's other blockbuster Byetta helps to treat the diabetes caused by Zyprexa!
Zyprexa has generated a lot of bad press for Eli Lilly and they still have unresolved Zyprexa settlement claims.
Eli Lilly is 'reaping the whirlwind' for aggressive marketing of Zyprexa that has caused suffering and deaths.
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Daniel Haszard Zyprexa patient who got diabetes from it.
Actually, no one can blow the whistle on these issues, as one has to be the 'original source' of the accusations in order to have a valid case.
You are wrong.
If your company/manager asks you to break the rules then document it, get legal advice and report it.
Just like Bruce Boise!
http://www.marketwatch.com/news/story/ohio-sales-reps-information-launched/story.aspx?guid=%257BB373BB70-689A-4131-A5EE-DC00DE7BB59E%257D&dist=hppr
It sure looks to me like Bruce Boise did the right thing and also did OK for himself!
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