Merck - Vioxx: just when they thought it was all behind them

Florida has joined eight other states in suing drug manufacturer Merck over what the state alleges was deceptive marketing of its former prescription painkiller Vioxx.

In a lawsuit brought by Florida Attorney General Bill McCollum, the state is seeking restitution for all money spent by state health programs on Vioxx, plus interest.

Florida's Medicaid program alone spent more than $80 million on Vioxx, once a blockbuster arthritis treatment, between 1999 and 2004. Merck pulled Vioxx from the market four years ago after its own research showed the pill doubled risk of heart attack and stroke.

The lawsuit alleges that "Merck's costly promotional campaign was intended to convince purchasers that the drug was not only safe, but that they should demand it from their healthcare professionals for pain treatment," according to a statement from the attorney general.

The suit also seeks civil penalties of up to $10,000 for each time that Merck's advertising caused a Vioxx purchase to be made, an amount that a court would have to determine, according to a spokeswoman for McCollum.

"The company also allegedly tried to intimidate physicians and researchers who questioned the safety of Vioxx," the statement adds.

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