Thursday, November 27, 2008

Happy Thanksgiving from PharmedOut

Just in time for the Thanksgiving weekend television-watching marathon, PharmedOut and the National Women's Health Network announce the release of a 2- page guide to direct-to-consumer promotion of prescription drugs.

The factsheet addresses customer relationship marketing, product placement, and "condition branding," the association of an invented, renamed, or real disease with a specific drug. The newest, most-promoted drugs are the drugs about which the least is known about safety. Half of all drug withdrawals and black-box warnings (the FDA’s most severe warning about adverse effects) take place within the first two years a drug is on the market.

Resources for unbiased drug information are included.

http://www.pharmedout.org/RxDrugMarketing.pdf

Happy Thanksgiving!

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