Wednesday, February 11, 2009

Pharma Giles writes


GSK today launched its new treatment for insomnia, with a product that has already been shown to be far more effective than traditional drugs such as Ambien, Lunesta or Rozerem.

“This one-minute video of Andrew Witty explaining GSK’s exciting ‘new strategy’ puts you out like a light,” enthused a GSK spokesman. “No-one can stay awake in the face of Andrew telling us about….yawn….no new blockbusters*….er….exciting new niche medicines*….eyelids getting heavy….large numbers of new small volume products*….zzzzz….

*© all major pharmaceutical companies

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