Sunday, February 01, 2009

Wise words for pfired drug reps (and others)


Found on CafePharma by Pharma Giles:

A 20-year industry vet here, not a PFE employee. I've been through this five times. For what it's worth:

--Right now there's almost a sense of exhiliration as you call around to get the buzz on who is staying, who is going. And a sense of relief because there are no more silly ride-alongs with your DM or call metrics. You will call all your district-mates and pledge everlasting love/you'll always keep in touch, etc. Slowly, almost imperceptibly at first, people will start drifting away in pursuit of the next chapter in their lives, so be prepared for that. There will be a sense of betrayal that your "friends" don't really keep in touch. The fact is, they were never real friends, just situational acquaintances. Don't be brought down by that. This goes double for your DM and RM, irrespective of the relationship you had with them.

--As quickly as you can start distancing yourself from PFE. Discard all your materials, prepare your samples for return, clean out your car, do all your expense reports, make copies of critical documents, like performance reviews and attaboy's. Cash in all your award points from Amex, and otherwise mop up, it's over. Whatever you do avoid the temptation to make a last lap around your territory. Here and there you can visit your favorite offices, but in time you'll see your relationship with them was largely situational, also. Now that you don't call on them anymore they'll have little use for you. Be prepared for that, as well. Remember, PFE has already distanced themself from you, so you do the same.

--Console yourself with the fact that you've been doing a job that hasn't really existed for the last three years. It wasn't your fault, you were just dancing to the tune management was playing, but they weren't prepared for the new realities of the healthcare marketplace. But what you take with you is that you have been the beneficiary of world-class marketing, world-class training, i.e. you've had some big-league experience. This is what you'll leverage for your next job.

--Take a lesson from a dope--that would be me: don't spend any time plotting your revenge (I'll sue the reckless bastards, etc.) And as quickly as you can stop commiserating with your colleagues. It's all about you and your family, now. Your mental, emotional, and financial health will be directly related to how quickly you can let go and move forward.

--Pull the family together and take stock of where you are financially. Start downsizing immediately. If you need to buy a car or make any financial moves, do it asap while you're still on the radar screen as "employed." There are dozens of expenses you can cut out, and it'll be amazing how much your kids can help if they know they are part of the solution. Commit to cooking together and eating and living frugally. It will be a god-send to have dinner with your family again.

--Avoid the temptation to sign on with another pharma company; they aren't hiring anyway, and the last thing you need is another gig as a "retail-detail" rep. As I said, that job doesn't exist any more, so parlay your experiences and assignments into something better.

--Start your job search immediately, and be disciplined in how you go about it. It's easy to sit at your desk and play office and fool yourself into thinking you've been productive. Network, network, network.

--Remember that there are only three objectives in healthcare: to cure a condition, to treat a condition, or to prevent a condition. If you plan to stay in healthcare remember that you've been in the treatment arm of our industry. One of the mega-trends is that the emphasis will shift/has shifted to prevention. It's by far the best ROI for our collective health-care dollar, so I'd move in that diretion.

--Look at other mega-trends in our society: green industries, like re-cycling, waste management, and energy; education; health and nutrition; anything having to do with senior citizens, such as long-term care, adult education, etc.

--The reality of things is that our society will be going into a collective downsizing--look for opportunities in simpler solutions.

--This one's going to hurt: we can't all be big-deal, wheeler-dealer white collar power brokers. There will be a need for more blue-collar labor, don't thumb your nose at it. Why am I telling you all this? Because after being unemployed for almost a year I just found my dream job: A mid-size construction company just offered me to come in and be their "HR generalist." They were ecstatic to have someone with corporate experience help them move to the next level in their continuum. They value my knowledge of the business world--my first assignment is to develop a policies and procedures manual. I know nothing about HR (or construction), but my sales and sales management experience will be helpful to them as they gear up for the stimulus money. I'll be able to spend a lot more time with my family, they value my experiences, and I know I'll be doing something useful. It's not what I would have chosen for myself, and the pay is about 1/3 of what I was making, but since I downsized a long time ago I realized I didn't need as much money as I thought.

There's a poem from a Civil War soldier that goes something like this:

"I got nothing that I wished for, but everything I had hoped for. Almost despite myself my silent prayers were answered. I am, among men, most blessed."

There are those who will read this and declare it to be sappy and cheesy, but I'm at peace for the first time in a long time. Imagine that, no company car, humble pay, fewer benefits, no Amex card, etc., but happy for the first time in a long time. In case you're wondering I'm a former Regional Manager who was laid off a year ago. It's clear my guardian angel was looking out for me all along.

4 comments:

Anonymous said...

This 25 year vet's career, like the 20-year poster from Cafe Pharma coincided with the golden era of the pharmaceutical industry. I'm quite certain that during this period he made his million, as did I. Maybe this is why he can afford to be so "reflective".

Anonymous said...

Very cool and beneficial for others, what this person wrote.

Marco said...

Thanks for the wise words, and for sharing your story. Your advice is good regardless of the industry one is laid off from.

Anonymous said...

What about those still employed:

A Brief Manifesto Designed For Employed Pharmaceutical Representatives

The word, ‘Manifesto’ is one of Latin origin, and means ‘to make public’. It’s an open statement of standards related to good behavior based on principles. What will follow in a moment are not the rules or commandments from one individual or organization. Nor am I composing this in an attempt to be perceived as an ideal pharmaceutical representative.
So, these are suggestions for pharmaceutical representatives regarding the nature of their vocation:
1. Never park your free car closest to the entrance of a doctor’s office or clinic. Obviously, both places treat sick people- some worse than others. Aim for the back of the parking lot. Exercise is good for you. Upon entering a medical location, such as a doctor’s office, if you notice more than one pharmaceutical representative sitting in what may be a small waiting room, leave immediately and return at another time. Don’t be so insistent or persistent that you disrupt those in that waiting room who need to see the doctor much more than you do. A similar suggestion is that if you enter a waiting room with no other reps and few patients waiting to be seen, strike up a conversation with one of these patients waiting to see their doctor. This rarely if ever happens- drug reps having a nice conversation with a patient. You know, they are not Lepers.
2. Make an effort not to become vexed if you are unable to see one of your targeted prescribers. More importantly, if such a person accepts samples from you, this in itself will influence their prescribing habits more than you may realize. So I suggest you visit such offices, regardless if you see the prescriber or not. You still will or may have a positive effect on what you need to do.
3. If you have an opportunity to be invited into the medical office to ‘check samples’, which means an opportunity to speak with the doctor, read the environment in this patient treatment area.
Are staff members moving quickly in this area? Are you not receiving any eye contact or dialogue from such staff members? Does the doctor seem overwhelmed? If so, don’t discuss your business at such times. The doctor and his or her staff have more concerning issues than your presence there. Likely, you will visit this same location again and again.

As with others, I’ve read statements from pharmaceutical representatives on Cafepharma. I know your concerns as a pharmaceutical representative, as well as the ridiculous activities you are required to do by your employer at times that either appear or in fact are rather pointless.

With this said, I suggest you not be in a constant state of understandable anger or unhappiness as you work during the day. People are more transparent that you may realize (psychopaths are an exception). Those in the medical community that you interrupt (and you do) would rather not view you as upset or joyless. Attempt to make yourself in a presentable mood before entering a medical location. You might actually make another’s day. Try gently to make medical staff laugh appropriately, for example.

Also of particular note, and with pharmaceutical corporations, and perhaps all corporations, there seems to be a constant theme with such sales forces- members always strive to make a favorable impression for their employer. This in itself is understandable and not necessarily a bad thing to do.

Yet do not ever confuse creative acts with criminal acts. It happens, and it is not a good thing for many. So I suggest that others learn about law relevant to your profession as a pharmaceutical representative. Many follow instructions from their superiors that may in fact be possibly unethical if not criminal on occasion. This happens for two reasons: First, it’s understandable with a pharmaceutical representative that if their superior directs them to engage in a particular activity related to their vocation, then it just has to be legal. Secondly, and rarely do pharmaceutical representatives ever question what they are told to implement by their employers and managers. To be clear, this scenario is possible, yet not always.

For example, do not ever engage in what is called quid pro quo. This is Latin as well, and means, ‘this for that’. For example, just because you buy a medical office lunch, or leave them samples of your promoted products, or placed a fancy TV in their office, these gifts does not mean in any situation that the doctor owes you prescriptions for the medications that you promote to such doctors. If your sales numbers are down, do not blame the medical professionals in your territory in such a way, and it happens at times.

Finally, there are certain intrinsic human traits that others rarely discuss or examine. Examples are qualities such as character, integrity, or kindness. I’m not suggesting that you do discuss such moral and ethical topics if this is not how you live your life. What I am suggesting is that you discover the meaning of such words and strive to acquire these traits within you, or at least consider the value of such traits.

Thank you for your time,

A seasoned pharmaceutical representative.